Beer enthusiasts, how far would you go for a sip of your favorite brand? They say to seize opportunity and strike while the iron is hot, but you really should pick your battles. For instance, a recent incident saw a man stealing beer kegs from an overturned Bud Light truck on the highway.
Cowboy State Daily reports the occurrence happened late last Thursday night near Wright in Wyoming. A Bud Light semi-tractor trailer became stranded after it experienced a single-vehicle rollover around 5:45 p.m. on December 9. That would be one thing, but someone thought opportunity was knocking and answered the door. Taking advantage of the overturned truck, a passerby stole a couple of kegs of beer it was transporting.
Campbell County Undersheriff Quentin Reynolds spoke to the 61-year-old male driver about what happened. Apparently, he had been attempting to slow down while going downhill and lost control of the trailer. The driver noted his trailer being full of “copious amounts of alcohol.” The trailer spun around before it overturned in a ditch. Luckily, the driver and his 61-year-old female passenger remained unscathed. However, the pair did tell Reynolds someone stopped by to pick up several kegs of beer and left before police arrived.
Making matter worse, while authorities investigated the Bud Light truck accident, another crash happened a mere 200 yards away. It seems like it was a bad night for driving and a bad night for booze.
Authorities state the stolen keg investigation is ongoing, though there is currently no lead on who the suspect is.
Bud Light Launches Beer with Zero Carbs
Bud Light is already one of the best options for those looking to decrease calories while still enjoying beer. The company is seemingly trying to outdo itself, introducing another version of Bud Light with zero carbs.
Dubbed Bud Light Next, CNN reports, it’s the company’s first-ever zero-carb beer. Hitting shelves earlier next year, it’s marketed toward consumers concerned with balancing health with good beer. Andy Goeler, vice president of marketing for Bud Light, told CNN it’s the “next generation fo light beer for the next generation of beer drinkers.” He stated the beer targets younger consumers, like Generation Z, who are looking for a mix between hard seltzer and beer’s flavor.
“Today’s consumers have got options of low calorie and low carb products, this is another entry to have something that goes all the way to zero carbs,” Goeler said. “It’s a big consumer trend we see across many consumer industries.”
Bud Light Next is a monumental undertaking, with development lasting almost a decade. Goeler even said internally they called it “Project Impossible.” Their tenacity paid off eventually, and after going through 130 prototypes, they finally found the winner.
I’m not one to usually buy into hype, but after reading that, consider me curious.